Fazer is one of the largest corporations in the Finnish food industry.
The company was founded by Karl Fazer in 1891.
With its operations in the Nordic countries, the UK and Russia some of Fazer’s main offering are confectionary, breads and sweet bakery products.
Fazer challenged the Recolor Team to come up with the idea for a creative campaign.
The objective was to increase brand awareness for Fazer Licorice, as well as increase sales in the female target audience.